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Eurotuner 10 Year Anniversary

From Max Speed to Eurotuner, a look back at 10 years of our most popular issues

Nov 1, 2008

The year was 1998. Titanic took home 11 Oscars and Monica Lewinsky was the most popular girl on the primetime news. But lo and behold, this year also sparked the beginning of MaxSpeed, our original title.

With a mission to "combine global performance, style and technology into one package," MaxSpeed quickly emerged at the forefront of tuner magazines as the source for high performance tuner cars. From European to Asian imports, the mag focused on vehicles valued below $30k.

After a year, MaxSpeed transformed to Max Power (US Edition), based on the popular UK title of the same name. The magazine passed from Petersen Publishing to EMAP - the British company that operated Max Power UK.

The merger would bring more inspiration and resources from Great Britain, which included their more aggressive photography, witty humor, scandalous girls and European style of modifying.

At the same time, the US editors launched VW Tuner, a bonus pullout section devoted to watercooled Volkswagens, which in turn led to its own newsstand publication. The limited-run magazine lasted until Max Power abandoned the Japanese imports one year later, concentrating solely on European content.

Max Power continued to flourish as one of the most popular European tuner titles on the newsstands until Dec '01, when the name changed to eurotuner with a change of ownership to Primedia. Since then, et has showcased the best show and tuner cars in North America, in addition to providing the most thorough reports on shows, new products, project cars and tech installs. Here's to another ten years... Cheers!

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