Audi today announced it will help Americans experience the inauguration of President-elect Barack Obama with unprecedented sponsorship of television and online coverage, along with special newspaper sections keyed to the historic event.
To reach more than 8.6 million readers, Audi will launch its January 20 inauguration program with an eight-page "Progress Is Beautiful" newspaper insert. It will be distributed in major publications across the United States. The insert showcases many of the innovations and advancements that demonstrate Audi's inherent spirit of progress.
Audi will then bring millions of Americans the inauguration speech live online as the exclusive sponsor of the streaming broadcasts on four major news Web sites: ABCNews.com, CBSNews.com, msnbc.com, and WashingtonPost.com. This partnership marks the first time a sponsor has brought msnbc.com's live stream of the presidential inauguration speech to viewers commercial free and the first time CBSNews.com will have an exclusive sponsor of the speech online.
The online effort by Audi will also include a full-day sponsorship of Slate.com and sole sponsorship of TheAtlantic.com websites on Jan 20. Through these web sponsorships, Audi will help deliver coverage of the inauguration to over 30 million people as the ceremony unfolds.
On the evening of Jan 20, Audi will partner with ABC, CBS, and NBC to present each network's evening newscast with limited commercial interruption. This partnership is the first of its kind and is expected to provide the recap of the historic day to more than 19 million viewers.
"The uncommon shared experience of the inauguration offered a remarkable opportunity to connect with Americans," said Scott Keogh, Chief Marketing Officer, Audi of America. "In honoring this historic moment, Audi is also communicating the inherent spirit of progress and innovation that is the core of our corporate DNA."
Following the inauguration, Audi will provide monthly insights into the innovative work being done across its business, showing the American public Audi intends to be a future-oriented company finding solutions to the challenges of today.