Super Street Network

 |   |   |  Audi Super Bowl Ad - Web Exclusive

Audi Super Bowl Ad - Web Exclusive

Jan 21, 2009
Eurp_0901_01_z+audi_super_bowl_ad+a6_side_view Photo 1/1   |   Audi Super Bowl Ad - Web Exclusive

Audi aims to create as much on-screen excitement in its second Super Bowl ad as the players create on the field. Inspired by iconic Hollywood chase scenes, actor Jason Statham, known for his action-packed roles in the "Transporter", "Snatch" and "The Bank Job," rushes from decade to decade to avoid capture, trying to find a vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done. That is, until he finds the supercharged Audi A6, the company's redesigned, mid-sized luxury sedan. The ad will mark Jason Statham's first time doing a Super Bowl commercial.

In 2008, Audi placed old luxury on notice with its first Super Bowl ad in nearly 20 years. This year's spot is a high-speed journey through luxury automobiles in American history, sending the message that some things are best left in the past. Audi chose this trip through history as the theme for its Super Bowl ad to send the message that, in the luxury automotive marketplace, Audi is the most progressive choice.

"In addition to having had the opportunity to drive Audi models in several of my films, I drive one in my personal life, as well. I have always loved the mix of style and performance they offer," said Statham. "I am thrilled to be affiliated with a company I believe in on the biggest stage in American television."

Audi's advertising agency, San Francisco-based Venables Bell & Partners, created the ad, which was shot on-location in Los Angeles. The agency painstakingly recreated different eras in American history with costuming, lighting, film stock and period-specific automobiles to create a stunning depiction of the different eras explored in the ad.

BROWSE CARS BY MARKET

MORE FEATURES

Is the pint-sized roadster too small for Americans?
Jason UdyAug 31, 2015
Race car will be successor to winningest platform in DTM history
Jason UdyAug 31, 2015
Darren Yoo’s $157K 1995 Porsche 911 C2S gets the RWB treatment from the master himself, Akira Nakai
Colin RyanAug 31, 2015
There aren't that many great British car designers, but Ian Callum is definitely one of them.
Colin RyanAug 28, 2015
We bring you random happenings in imports, tuners, drifting and street racing on this week in review.
Aug 28, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search

SuperStreet Instagram

Does it drive as good as it looks? Yes it does! #superstreet #drivingisbelieving #bmwi8 #azusacanyon

TO TOP