BMW Group DesignworksUSA is a global design consultancy and subsidiary of the BMW Group. For many years, it has attracted the interest of numerous industries through its creation of trend-setting design. In addition to the projects realized for BMW Group, some of its work has been for the aviation industry, for which BMW Group DesignworksUSA has become a firmly established partner. Last year, the consultancy was able to make a name for itself in yachting with the design of an innovative luxury sailing yacht.
It drew attention was Bavaria Yachtbau GmbH, one of Europe's leading yacht manufacturers, who appointed DesignworksUSA a new design partner. The first motorboat resulting from this joint collaboration, the Deep Blue 46, can be seen at the Dusseldorf Boat Show in January 2009.
Bavaria Yachtbau initially approached DesignworksUSA with the task of developing a design identity for a new product segment in order to extend its motorboat range. Consequently, the yacht builder commissioned the development of the exterior design for the first boat in the new Bavaria product line that would set new standards in design and functionality. In so doing, Bavaria is dropping anchor in the premium segment for the first time. "Our declared goal is to continue to offer customers highly attractive products and sophisticated design. Proven Bavaria quality, premium design and optimum functionality are the cornerstones of our product strategy, and this should be perceptible at first glance," says Andres Cardenas from Bavaria Yachtbau GmbH.
With the Deep Blue 46, Bavaria is presenting a boat that highlights an uncompromising symbiosis of sporting dynamics and a generous, innovative spatial concept.
DesignworksUSA combined traditional boat design with dynamic lines, thus giving the Deep Blue its distinctive character. Powerful, expressive proportions and sculptural exterior surfaces emphasize the boat's high performance, simultaneously creating the vessel's stylish silhouette. Moreover, a generous hull design proclaims a new space dimension on board, reflecting the customers' desire for maritime freedom and mobility.
The heightened superstructure creates additional headroom inside, thus allowing more light into the interior. Extensive seating offers the owner the possibility to welcome friends aboard. The central cockpit accommodates an optional bar featuring a built-in foldable grill and enough space for storage.
With a performance-oriented helm stand, a central seating arrangement in the main lounge area, an additional wind-protected reclining area next to the helmsman, the spacious bathing platform and the front sundeck with room for at least three people, the Deep Blue 46 offers maximum, functional space that is well arranged and clearly structured.