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MINI Launches Game For iPhone And iTouch - Web Exclusive

Mini Financial Services "Mini Liquid Assets" is available free from the iTunes App store

Jan 28, 2009
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In the spirit of providing iPhone and iPod Touch users with some Mini-centric fun, Mini Financial Services today launched "Mini Liquid Assets" - it's take on an old-school favorite, available for download at no charge from the iTunes App store.

"MINI Liquid Assets" is a fun, interactive game modeled after the traditional encased water jet games we all played as children. It's infused with the Mini brand and intuitive controls that take advantage of the advanced abilities of the iPhone and iPod Touch interface.

"The iPhone App is a natural fit for the large cross-section of Mini drivers and Apple enthusiasts," explained Jim McDowell, Vice President of Mini USA. "We think it is going to put a smile on people's faces."

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Manipulating the face buttons on either side of the screen, players use streams of water - accompanied by bubble sound effects and music - to avoid obstacles and guide their precious coins into the safety and comfort of their Mini. Whether avoiding sharks in the fish tank-themed level "Don't Feed the Mini" or aliens in the Area 51-themed level "Restricted", the game offers three difficulty settings: Easy, Medium and OMG.The game features the Mini vehicle range, including the new Convertible (featured in the London-themed level "Cheerio" with actual Big Ben sound effects) and the Mini E (appearing in the eco-friendly wind-farm level "Green with Mini").

Also included in the game is "Find a Mini dealer," a built in dealer locator function that utilizes Google Maps.

Compatible with any iPhone or iPod Touch with operating system version 2.0, the application was designed by Nickel Fish Design. A demo video featuring the game in action can be seen at YouTube.

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