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The Audi Centennial Watch - Web Exclusive

Mar 25, 2009
Eurp_0903_00_z+audi_watch+top_down_view Photo 1/1   |   The Audi Centennial Watch - Web Exclusive

Watch collectors may be able to get their hands around a special 100-anniversary watch from Audi. According to Audi, the Centennial Timepiece embodies the brand's incomparable values such as tradition and innovation, design and precision, sophistication and perfection. The watch features a tachometer function as well as a unique design and a patented caliber.

Audi Design and production partner is Chronoswiss, the Munich-based watchmaker designed the watch together to precision and flawless quality.

The watch combines a regulator dial, a chronograph featuring a stopwatch operated by a single push-button, and a tachometer dial. The exception to the classic regulator principle is the offset configuration of the hour hand and the second hand, as only the minute hand is positioned in the center of the watch dial.

The chronograph hand is also centered on the Tachoscope. This layout ensures excellent readability, regardless of a watch dial's complexity. The Tachoscope's chronograph is complemented by the tachometer dial on the bezel. This dial measures velocity in kilometers or miles per hour.

As unique as the watch's design is its dial, which is made of genuine enamel. Inspired by the instrumentation of the legendary Auto Union racing car, Audi Design created customized, crystal-clear lettering for the watch's face. It is dominated by the second hand's numerals, which are reminiscent of the tachometers in the Type C Grand Prix racing car of the 1930s.

Audi Design created a crown in the shape of a gearwheel; the case exudes elegance and is well-proportioned. In the mechanical movement, the rotor-visible through the glass back cover of the case-features engraving that proclaims the years of Audi's anniversary.

Chronoswiss engineered the technology beneath the face. The interior of the Tachoscope contains the exclusive C. 125 caliber, for which Chronoswiss recently received a European patent (Number 1243984). By means of a complex mechanism, this caliber allows the chronograph to be operated via a single push-button integrated in the winding device's crown.

The limited-edition Audi Centennial Timepiece will be manufactured in and white gold. A total of just 100 units will be made: one for each year in Audi's history. Each of the 35 platinum and 65 white-gold wristwatches will be packaged in a wooden jewelry box with a black matte finish; accessories include a watchmaker's loupe and screwdriver. The price for the platinum wristwatches is - 24900 ($33710 USD), the wristwatch in white-gold - 14900 ($20172 USD). Information on how to order the watches contact Audi quattro GmbH on at quattro@audi-shop.de.

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