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Audi Named the Official Luxury Vehicle of the New York Yankees - Web Exclusive

Mar 26, 2009
Eurp_0903_01_z+audi_official_vehicle_new_york_yankees+yankees_logo Photo 1/1   |   Audi Named the Official Luxury Vehicle of the New York Yankees - Web Exclusive

What better baseball team to support than the New York Yankees. Forget that they have the steroid-infused Arod for a minute; the Yankees are the most popular team in the game with 26 World Series Championships. This is why Audi announced that they are now the official luxury vehicle of the Yankees. The new relationship also includes the naming of the Audi Yankees Club, an exclusive viewing location and membership restaurant, located on the in left field. The sponsorship begins with the opening of Yankee Stadium and extends through the 2011 season. The Audi Yankees Club will be a branded space with the Audi logo displayed on the glass entrance doors and on a glass partition at the entrance. The Club will provide a luxurious location to view the game in true Audi style.

"As our brand continues to grow nationally, and in New York especially, a relationship with the Yankees makes perfect sense," said Scott Keogh, chief marketing officer, Audi of America. "Opening up the Audi Yankees Club was a great opportunity to get Audi front and center with one of America's greatest franchises and to give Audi fans a terrific place to enjoy the games."

Additionally, the Audi logo will be prominently located on the exterior facade of the H&R Block Suite Level and the Audi brand will be featured on napkins, brochures and televisions within the space.



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