On first inspection, many of London's commuters could have been excused for thinking it was a public exposure offence, but their fellow commuters were actually wearing special bodysuits to give the impression they were naked.
The nudes were out in force to celebrate the launch of the Peugeot 308CC, in attire designed to bring to life the car's Airwave Neck Heating System - the heat scarf. With its blend of innovative technology and style, the 308CC is the newest addition to the 308 range and continues Peugeot's rich heritage in the CC sector.
In just 20 seconds you can go from the refined interior of the coup to the open-air exhilaration of the cabriolet. Roof up or roof down, you can rest assured you will never have to compromise performance. The innovative Neck Airwave Heating System diffuses warm air through the headrests, protecting the head and neck from the cold. Interior comfort is also enhanced with automatic air con and leather heated seats.
The 308CC is also one of the safest cars in its class achieving a 5-star NCAP Safety rating. Occupants are protected with up to six safety airbags, including side head airbags, which are built into the head restraint - making the 308CC the only car in this segment to have this innovative technology. The tough, robust structure is designed to shield you, dissipating the energy of front and side impacts, whilst intelligent seat restraints take the cabriolet's safety to new levels. The 308CC can also detect any risk of rollover and protect you from it in less than a blink of an eye. Pop-up hoops create a passenger survival cell with windscreen pillars cocooning you from the impact.