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General Excalim UHP Tire Is Official Tire Of "Fast & Furious" - Web Exclusive

General Tire has partnered with Universal Pictures to become the official tire for the ultimate chapter of "Fast & Furious."

Apr 17, 2009
Eurp_0904_01_z+fast_and_furious_general_exclaim_uhp_tires+characters Photo 1/1   |   General Excalim UHP Tire Is Official Tire Of "Fast & Furious" - Web Exclusive

In this latest installment that broke records on its first weekend's box office, Vin Diesel and Paul Walker head back to the streets where it all began. They rejoin Michelle Rodriguez and Jordana Brewster to race muscle-, tuner- and exotic-cars across Los Angeles and through the Mexican desert in the new high-octane action-thriller.

"We are very excited to be part of this new film," said Travis Roffler, director of marketing, Continental Tire North America. "The `Fast & Furious' franchise has a huge following, which will see first-hand just how hot our General Tires are. What they're going to see is a tire that can run with the best of them."

General Tire has outfitted the main vehicles in the movie with its Exclaim UHP tires. General Tire is backing its involvement in the film with a special promotion. From March 30 to May 25, 2009, consumers who purchase four General Tires will receive a free $50 gift card. In addition to the gift card, consumers can enter the "Fast & Furious" Sweepstakes. The Grand Prize is a 2009 Subaru STI or $10,000 cash; First Prize is a custom Fast and Furious Gibson guitar. No purchase is necessary for the sweepstakes. Visit www.generaltire.com to enter, or text GENERAL to 834567.

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