Hankook Tire has begun supplying Optimo H725A tires to Volkswagen's Jetta, Jetta SportWagen and New Beetle manufactured at VW's Puebla, Mexico plant this month.
While Hankook has fitments on Volkswagen cars in other global markets, this represents a significant increase in fitments on Volkswagens to be sold in Canada and the US, where Jetta is the highest selling VW model vehicle.
"A high-profile fitment such as this is a great win for Hankook. Along with our ongoing business with Ford, GM and Chrysler, earning this fitment demonstrates that our brand equity is rising with automakers for the all-important North American market," said Greg Pae, president of Hankook Tire America Corp.
According to Hankook, the Optimo tire line is an ideal fit for VW because of the product's capability to deliver an ideal balance of performance, wear, quality and quietness, all of which add to VW's position as a high-quality, affordable automaker. Hankook Tire's Optimo products are gaining recognition by the OEMs as high-quality touring performance tires.
This expansion of tire fitments with Volkswagen into the US and Canada represents a significant time for the future growth of Hankook Tire. "We are extremely excited to supply the Optimo to Volkswagen," said Seung Hwa Suh, CEO, Hankook Tire. "After working closely with Volkswagen as an OE supplier in other world markets, we have created excellent relationships and look forward to earning even more fitments on VW vehicles to be sold in these markets."
Drivers will benefit from the tire's low road noise, which is achieved through advancements in pattern arrangement and computer optimization. For the Optimo H725A in particular, Hankook Tire utilizes its superior `Kontrol Technology' platform to improve road performance with an emphasis on vehicle handling.
Through Hankook Tire's global OE involvement with important customers such as VW, Mr Suh says "Despite the current economic climate, I believe that Hankook Tire will be able to move forward to build upon the steady growth of our OE fitment business, which is a vital element to Hankook's long-term growth strategy. Our unwavering commitment and efforts toward long-term investment in research and development allows Hankook to deliver high-quality, high-performance tires that capture the attention of OEMs and consumers alike."
In addition to Volkswagen, Hankook Tire has global fitments with Audi, Ford, General Motors, Hyundai, Kia, Navistar Inc and Chrysler.