In addition to its range of environmentally friendly car cleaning products, Green Earth Technologies announced it's been granted the "Donut" - an API Service Symbol for the SAE 5W-30 weight of its green motor oil, G-OIL.
G-OIL ultimate biodegradable green motor oils met and passed all the engine test criteria for The American Petroleum Institute (API) SM Certification back in November, becoming the first and only bio-based motor oil to receive such honor.
"It's been almost two years in the making and a true team effort, but I am happy to say that G-OIL is finally ready for retail," said Jeffrey Loch, Co-founder and Chief Marketing Officer for Green Earth Technologies.
GET will roll out G-OIL 5W-30, the top selling and most recommended motor oil grade in bulk and quart size bottles in the next few months. G-OIL has been available at retail in 2-Cycle, 4-Cycle and Bar & Chain for Outdoor Power Equipment since May of 2008. While it is anticipated that G-OIL 5W-30 will be on the shelves of retailers as early as June, "bulk" oil will be available much sooner to satisfy the fast-lube markets. The company plans to finalize the testing & certification process for 10W-30 and 5W-20 by this summer.
According to the National Petrochemical & Refiners Association (NPRA), most recent data (2007), SAE 5W-30 was the number one selling SAE multi-graded motor oil for gasoline engines in the US with a 37.6% share and growing. Adding 10W-30 (35%) and 5W-20 (11.9%) will allow GET to penetrate approximately 85% of the 585 million gallons per year US market.
G-OIL is the world's lowest petroleum, "eco-friendly," ultimate biodegradable motor oil priced comparatively to synthetics and similarly performing products. Unlike traditional petrochemical-based motor oils, Green Earth Technologies' G-OIL is made with American-grown renewable animal fats. These saturated fats, whose molecular single-bond carbon chains are similar to common petroleum oils, have no harsh effects on the environment, and drastically cut our dependence on foreign oil. Consider that it takes three barrels of crude oil to make one barrel of motor oil, but it only takes one barrel of animal fat to produce one barrel of G-OIL and thus will reduce our dependence on foreign oil.