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Continental Tires FIFA Confederations Cup Site - Web Exclusive

Jul 6, 2009
Eurp_0906_01_z+continental_tires_fifa_confederations_cup+2010_fifa_world_cup Photo 1/1   |   Continental Tires FIFA Confederations Cup Site - Web Exclusive

Continental Tires has completed the redesign of its site in time for the beginning of the FIFA Confederations Cup 2009 in South Africa.

The soccer site (which was first launched in 2005) has a new layout, offering not only background reports on South Africa itself, but also the coaches, stars and teams in the worldwide qualification matches. There's ven statistics, competitions and interactive content.

The site will be up-to-date thanks to a content cooperation with the sport information service (sid), ensuring daily news updates from the world of soccer. "Our Insights series is particularly popular, even among media representatives, providing regular information on individual players, the culture of the home nation and Continental's activities in the worlds of soccer and tire development. In order to reach even more soccer followers, we've decided to offer the website in Spanish and French as well as German and English," said Conti's press spokesman Alexander Lhrs. In addition, parts of the previous online games platform will be integrated into the new site.

Having been motivated by positive experiences, particularly at the 2006 FIFA World Cup and UEFA EURO 2008, Conti now wants an even better connection to its numerous activities in the soccer world. It also has plans for interactive content for the FIFA World Cup 2010. The opportunity for real soccer fans to win tickets for several-day, all-inclusive trips with flights, transfers, accommodation and a match ticket is just the beginning. "So it's worth regularly checking the ContiSoccerWorld site," insisted Lhrs.

The new soccer site has a modular design and will continue to be expanded up to the 2010 FIFA World Cup. The next step is a Facebook integration, which will allow users to register and sign on to ContiSoccerWorld via their Facebook accounts, among other features.



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