The first Ferrari Store in Germany was officially inaugurated at a very special location: the Nurburgring, which nestles in the gentle Eifel hills and provides the fascinating venue for the German Grand Prix.
The opening ceremony was performed by Ferrari drivers Felipe Massa and Kimi Raikkonen, who had been out on track in the run-up to Sunday's Grand Prix. This was also the first Ferrari Store to open at a circuit and comes as part of an ambitious expansion plan to turn the Nurburgring complex into an all-year round leisure and business centre. With this in mind, major new structures are being added, including the shopping centre housing the Ferrari Store, an events centre, a conference centre and hotels. We also learned of a new Nissan/Nismo performance center opening at the track last week.
The Nurburgring Ferrari Store is at track-level. Developed entirely by the Studio Iosa Ghini, its concept is as much a homage to the history and spirit of Ferrari's twin souls of racing and luxury as a straightforward store. Each area has been carefully designed as a special, one-off space where shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Ferrari tifosi.
This latest Ferrari Store will also include an elegant lounge with a business section for meetings and a relaxation area directly overlooking the track itself.
The Nurburgring Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome, Venice, London, Barcelona, San Francisco, Miami, Macao and Abu Dhabi. It was created and will be managed by the Zender Group, which operates in the automotive sector, and has owned the official Ferrari dealership at Mulheim-Karlich since 1981.
The Ferrari Store development program includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, the Middle- and Far East.