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Alfa Romeo Jeans For Charity - Web Exclusive

Sep 1, 2009

Conceived in Britain to celebrate the unique genealogy passed from the breathtaking Alfa 8C Competizione supercar to the head-turning Alfa MiTo, Alfa Romeo has paired up with TV fashion expert, Louise Roe, to challenge two up-and-coming fashion designers to create a line of women's jeans that would be as cool and desirable as the Alfa MiTo and, and at the same time, raise money for charity.

The result is a one-off series of limited edition skinny-fit jeans - available through www.mitojeans.co.uk - that echo the genealogy concept by deconstructing first generation jeans to create new, high fashion jeans complete with a high quality leather waistband and Alfa Romeo red stitching.

London-based fashion designers Bjork and McElligott also introduced other distinct styling touches including embroidered rear pockets - one featuring the serpent from Alfa Romeo's iconic badge on the right, plus their own logo on the left pocket.

The designers chose the charity "Jeans for Genes" to profit from the sale of the high class jeans and found two boutique outlets in London through the charity's patron, Donna Ida. They will be priced at 75 a pair (about $120).

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