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Alpine Supplies Audio And Nav For Kogi Taco Truck - Web Exclusive

Aug 7, 2009

Alpine Electronics announced its partnership with Kogi Korean BBQ-To-Go, the popular Los Angeles-based taco truck company. The two companies joined forces to offer customers a better "street food" experience, while further developing the Kogi community culture. The Alpine sound system will help the Kogi team entertain consumers while they wait to order.

In less than a year, Kogi has taken the food industry by storm with its unique take on street tacos with Korean BBQ flair. The fleet of trucks feeds hundreds of people per stop, with crowds lining up for more than an hour before each truck even arrives at its destination. Since the trucks park at multiple locations each day and do not follow the same daily schedule, Kogi actively uses its website and Twitter to inform the public on each truck's schedule. Tech-savvy customers can get live updates about the status of the arrival time for each truck.

As the official audio and navigation supplier for Kogi, Alpine outfitted the Kogi "Azul" truck with a complete audio and navigation system. The audio system is based on Alpine's iDA-X305 Digital Media Receiver, allowing Kogi staff to connect the unit with an iPod for hours of uninterrupted music. A PDX-4.150 four-channel amplifier provides power, while an SWR-M100 subwoofer delivers bass. Two pairs of SPR-M700 7-inch marine-grade speakers are installed outside the truck to ensure the crowd can enjoy the music during their wait. The audio system is equipped with a switch so that when the truck is on the road, the external speakers shut off and the staff inside can listen to music through a set of SPS-500 5.25" speakers.

A public address system was added to help announce customer orders over the music. Rounding out the system is a PND-K3msn portable navigation system with MSN Direct, which helps the Kogi crew get to their destinations using voice-guided directions and real-time traffic updates. Mike Vu and the MV Designz team installed the Alpine system.Born from late-night hunger, the Kogi trucks are a traveling Los Angeles landmark that serve up Korean/Mexican tacos, day and night. Spicy Pork Tacos, Kimchi Quesadillas and Short Rib Sliders satiate the hunger of Angelenos who crave excellent food on a budget. Quality Korean barbecue meets traditional, homemade tortillas and fresh veggies to create a taste that carries the rhythms of LA street culture and exudes the warmth of all that California sun.

Under the direction of Chef Roy Choi, Kogi has developed a menu that delivers high-end food at street level prices. Add some wheels to the mix and you've got a restaurant that responds to the location of the crowd - from Silverlake to Little Tokyo to Venice Beach.

Currently Kogi operates three trucks - Azul, Verde and Roja - and fresh out of the kitchen at the Alibi Room in Culver City.

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