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BMW TV Hits The Web - Web Exclusive

Sep 11, 2009

If you’re a BMW fan and want to see the latest products and activities online, then BMW TV is the perfect resource for you. It includes exciting product videos, motorsport and motorcycles. Our current favorite shows stunt rider Chris Pfeiffer riding his BMW F800R through the BMW headquarters in Munich.

Eurp_0909_04_z+bmw_tv+bmw_z4 Photo 2/5   |   BMW TV Hits The Web - Web Exclusive

Following the successful completion of the two-year beta phase, BMW’s extended IPTV internet television offering (www.bmw.tv) went online at the end of August. It replaces a previous offering that achieved a combined total of more than 70 million video views. Development of the first site have been applied to the new global web presence to ensure its smooth operation.

The English site can be found at www.bmw.tv/com, while the German version is available at www.bmw.tv/de. However, it’s hoped that it will eventually be offered in 12 additional languages over the course of the next few months. For all countries, the website will continue to focus on the fields of motoring, innovation, lifestyle and sports.

The idea is to provide online video platforms, bloggers and potential customers with a wide range of information and features. This is why BMW TV is not only made available via the BMW IPTV websites but also via dealership websites.

All video formats and language versions are stored on a central server to guarantee efficient production and distribution of video content. In the future, visitors of BMW TV can access video content in HD quality or use the "clickable videos". Embedded into these videos are hotspots that enable users to call up information on cars and other products through the video. This system includes, for instance, a direct link to the Car Configurator. The entire web presence is structured dynamically and - thanks to tagging - matches the selected video with appropriate additional content.

As a special feature, the international website (www.bmw.tv/com) provides a 3D media library that allows visitors to access the video directly. Other integrated features include standard web 2.0 applications such as a tag cloud generator or rating and dispatch functions. Users can furthermore subscribe to the BMW TV program preview newsletter and RSS feeds.

All reports are available for download and linked to social bookmarking services.

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