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Jaguar Creates Luxury London Showroom - Web Exclusive

Sep 11, 2009

The all-new Jaguar XJ will take London’s Knightsbridge dsitrict by storm this autumn with the opening of a unique luxury viewing room at the Berkeley hotel.

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The Berkeley is situated in the heart of London's luxury shopping district, making it an ideal home for one of the world's most luxurious brands. The Berkeley will play host to Jaguar's new flagship until December.

Mike O'Driscoll, Managing Director of Jaguar Cars, said: "By creating this contemporary space in such a prime London location, we will not only be able to entertain potential XJ customers from the UK, but we can reach a huge number of foreign businessmen and women who make The Berkeley their hotel of choice when visiting the city.

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Potential customers will have to wait until the end of the year before the new car will be in dealerships, making this a great opportunity to view the car in the metal."

The Berkeley in Knightsbridge overlooks Hyde Park and is within easy reach of London’s most famous stores. The Berkeley Health Club and Spa has a spectacular rooftop pool which opens to the sky in fine weather. Two of London’s finest dining experiences, Marcus Wareing at the Berkeley and Gordon Ramsay’s Boxwood Café take on the upscale New York café scene, flank either side of the hotel. The Blue Bar is one of London’s hottest nightspots and the Caramel Room is home to London’s most stylish afternoon tea, Prêt-à-Portea.

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