Volkswagen of America announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the popular Firemint Real Racing game that exclusively features the new GTI.
This is the first time an automotive manufacturer has used the App Store to launch a new vehicle. Additionally, US players of the Real Racing GTI App can compete for the chance to win one of six, limited-edition, customized 2010 GTIs. The free Real Racing GTI App is available worldwide and allows players to experience every aspect of the new GTI in the palm of their hands on iPhone and iPod touch.
From the redesigned exterior with more aggressive headlights and the famous red-striped grille, to the sporty interior with a race-inspired steering wheel, the all-new 2010 GTI races its way to life on the screen for a thrilling gaming experience.
US-registered players enjoying the action of the racing game will be challenged to put their skills to the test for a chance to win one of six limited-edition 2010 GTI models. The more they play, the more chances they have to win. Each week for six consecutive weeks, one player will be chosen to win the ultimate racing prize: the exclusive Mk6 GTI, an individually-numbered, specially-tuned version of the legendary hatchback. Each model includes the GTI's 2.0T 200hp four-cylinder engine, a performance-tuned suspension and black 18” wheels, plus interior touches including carbon fiber-look trim, a numbered dash plaque and unique stitching in the front headrests. For more information on the competition visit www.vw.com/realracinggti
Real Racing GTI includes several features designed to foster social connectivity. These include the ability to send messages to competitors via Twitter and upload videos of their best laps to the game's YouTube channel for international bragging rights. Additionally, Mk6 GTI buyers will also be able to configure their vehicles, modeled after the six prize cars, at participating Volkswagen dealerships throughout the US.
The Real Racing GTI App is available free from the App Store on the iPhone and iPod touch or at www.itunes.com/appstore/