Volkswagen of America announced that Joseph Chase of Cuyahoga Falls, Ohio was the first to win one of six, limited-edition Mk6 GTI vehicles as part of its wildly popular and free new gaming application, Real Racing GTI.
Volkswagen became the first automobile manufacturer to launch a vehicle exclusively on a mobile device, and since its debut two weeks ago, the Real Racing GTI app continues to be one of the hottest free apps on iTunes with more than 2 million downloads.
The Real Racing GTI App, created by leading developer, Firemint, marks a departure from traditional vehicle introductions by utilizing a gaming app as the sole medium for the launch. By introducing the all-new ‘10 GTI through Real Racing GTI, VW struck a chord with tech-savvy consumers who enjoy social networking, playing games and spending time on their mobile devices.
The free Real Racing GTI App is available worldwide and spares no detail, allowing players to experience every thrilling aspect of the all-new GTI right in the palms of their hands on iPhone® and iPod touch®. From the redesigned exterior with more aggressive headlights and the famous red-striped grille, to the sporty interior with a race-inspired steering wheel, the all-new 2010 GTI races its way to life on the screen for a thrilling gaming experience.
You can still put your skills to the test for a chance to win one of the remaining five, limited-edition 2010 GTI models.
Continuing over each of the next five weeks, one player will be chosen to win the ultimate racing prize: the exclusive GTI MkVI, an individually-numbered, specially-tuned version of the legendary hatchback.
The Real Racing GTI App is available for free from the App Store on the iPhone and iPod touch or at www.itunes.com/appstore.