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Continental Tire Sponsors 2010 Grand-Am Sports Car Challenge - Web Exclusive

Dec 1, 2009

Continental Tire has announced it will be both the title sponsor and official tire of the Grand-Am Sports Car Challenge Road Racing Series in 2010. It will replace Hoosier as the official tire supplier in 2009. However, Continental Tire recently struck a cooperative deal with Hoosier tires, which will probably see the series remain on tires similar to the Hoosier product.

Eurp_0912_01_o+continental_tire_sponsors_2010_grand_am_sports_car_challenge+sponsor_logo Photo 2/2   |   Continental Tire Sponsors 2010 Grand-Am Sports Car Challenge - Web Exclusive

The new series will be titled the Grand-Am Continental Tire Sports Car Challenge and will continue to features showroom high-performance racecars at some of the most recognized tracks from in North America. The five-year agreement is the latest development to come from Continental’s strategic vision for growth within North America. This announcement will support the ongoing launch of Continental’s new ExtremeContact tire line. “This sponsorship adds an entirely new dimension to our strategy to promote the Continental brand. The exclusive and official tire status will help emphasize the performance capabilities of the ExtremeContact tire lines,” said Bill Caldwell, vice president of sales and marketing, Continental Tire. “Grand-Am Road Racing is one of the highest-caliber series in the world, and we’re proud to be part of it. We’re looking forward to the start of the 2010 season.” The creation of the Grand-Am Continental Tire Sports Car Challenge is the culmination of months of tactical discussions and planning between Grand-Am and Continental Tire. At the core of the agreement was the mutual desire to select a series to showcase the performance and durability of Continental Tires within the punishing motorsport environment. “Grand-Am is excited Continental Tire recognized the Sports Car Challenge as one of the fastest growing motorsport series and has made a choice to partner with us,” said Kevin Hindson, Vice President of Marketing, Grand-Am Road Racing. “ The series kicks off January 8-10, 2010 with testing at Daytona International Raceway. The racing will begin January 29 and continues through mid-September. Events will be televised on Speed TV. The Continental Tire Sports Car Challenge comprises two racing classes. The big-bore Grand Sport (GS) class allows exotic international machines like the Porsche 911, Nissan 350Z, BMW M3 and others to go head-to-head with domestic cars like the Camaro and Mustang. The Street Tuner (ST) class is Grand-Am 's offering to the import and compact car crowd, with the Mazda RX-8 and Mazda MX-5, Chevrolet Cobalt SS, Dodge SRT4, Mini Cooper S, Acura TSX

Continental Tire Sports Car Challenge Schedule

DATERACE
JANUARY 8 - 10JANUARY TEST DAYS AT DAYTONA
DAYTONA INTERNATIONAL SPEEDWAY
DAYTONA BEACH, FL
JANUARY 29FRESH FROM FLORIDA 200
DAYTONA INTERNATIONAL SPEEDWAY
DAYTONA BEACH, FL
MARCH 6 - 7HOMESTEAD-MIAMI SPEEDWAY
HOMESTEAD MIAMI SPEEDWAY
HOMESTEAD, FL
APRIL 9 - 10BARBER MOTORSPORTS PARK
BARBER MOTORSPORTS PARK
BIRMINGHAM, ALABAMA
APRIL 24 - 25VIRGINIA INTERNATIONAL RACEWAY
VIRGINIA INTERNATIONAL RACEWAY
ALTON, VA
MAY 28 - 29LIME ROCK PARK
LIME ROCK PARK
LAKEVILLE, CT
JUNE 5 - 6WATKINS GLEN INTERNATIONAL
WATKINS GLEN INTERNATIONAL - LONG COURSE
WATKINS GLEN, NY
JUNE 19 - 20MID-OHIO SPORTS CAR COURSE
MID-OHIO SPORTS CAR COURSE
LEXINGTON, OH
JULY 17 - 18NEW JERSEY MOTORSPORTS PARK
NEW JERSEY MOTORSPORTS PARK
MILLVILLE, NJ
AUGUST 13GRAND PRIX DE TROIS-RIVIERES
CIRCUIT TROIS-RIVIÈRES
TROIS-RIVIÈRES, QUÉBEC
SEPTEMBER 11 - 12MILLER MOTORSPORTS PARK
MILLER MOTORSPORTS PARK
TOOELE, UT

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