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Continental Announces Official Tire of Watkins Glen International - Web Exclusive

Feb 2, 2010

Continental Tire will become the official tire of Watkins Glen International Raceway (WGI) in New York. The sponsorship is the third part of a strategy to advance Continental Tire in the U.S. market. The addition of this sponsorship also reaffirms the company's commitment to GRAND-AM road racing series.

Eurp_1002_01_o+continental_announces_official_tire_watkins_glen_international_raceway+grand_am_road_racing Photo 2/2   |   Continental Announces Official Tire of Watkins Glen International - Web Exclusive

Under the agreement, Continental will be the title sponsor for the GRAND-AM Continental Tire Sports Car Challenge races at WGI, June 6-7; the race will be known as Continental Tire 150. Continental will have a yearlong signage presence at every event at Watkins Glen International Raceway including all sanctioning bodies. The package also includes generous promotional and VIP/hospitality opportunities at Grand Am events; rotating public address announcements and large screen video displays; and Continental logo identification and brand recognition in selected promotional material and publicity pieces.

Sources

Continental Tires
www.ContinentalTire.com

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