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2010 Audi A1 - Web Exclusive

Justin Timberlake unveils the Audi A1 at Geneva.

Mar 3, 2010


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While he's not writing songs like "Sexy Back", Justin Timberlake was in Geneva today to help Audi unveil its new A1 subcompact hatchback. While Justin will most likely receive a A1 to drive around in Europe, it's less likely he'll get one to drive back in the States since Audi hasn't revealed plans for the A1's release in North America. But the car is a step in the right direction for Audi as it will be a major player in the subcompact car market offering a classy and premium product.

The A1 is intended for younger customers who live in major cities and urban environments, hence its compact size. The interior of the A1 is unlike any car in its category - sporty and high quality. Customers can customize hundreds of details to personalize their A1 from the air nozzles, LED lights and seat covers. The A1's styling is also the sportiest in its class with an Audi family resemblance. The roof arch, coupe-like C-pillars and large wheel wells give the hatchback a clean and aggressive look while the front-end sports the famous single-frame grille. New tail lights are three-dimensional.

To start, the A1 will come in four different configurations.

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The new A1 also sets new efficiency standards. Audi is sending the new model line into the fray with four four-cylinder engines, with the two TDI and two TFSI gasoline engines producing between 63 kW (86 hp) and 90 kW (122 hp). All of the engines follow the downsizing principle - they substitute turbocharging for displacement and draw their fuel through direct injection units.

All versions of the A1 impress with good fuel economy, with standard cycle values between 3.8 and 5.4 liters per 100 kilometers (43.56 - 61.90 US mpg) (provisional values). The 1.6 TDI with 66 kW (90 hp) and manual transmission emits only 99 g of CO2 per kilometer (159.33 g/mile). All of the engines are equipped with a recuperation system that allows them to recover energy during braking, and are coupled with an automatic start-stop system. A new temperature management system with switched water pump contributes to the low fuel consumption of the 1.2 TFSI.

High-tech and efficiency: the seven-speed S tronic

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At Audi, efficiency is always high-tech. The A1 is available with the seven-speed S tronic transmission. The dual-clutch transmission changes gears extremely quickly, comfortably and without detectable interruptions in pulling power. It offers both automatic and manual modes, with paddles on the steering wheel available as an option. It provides for tremendously fun driving and also further reduces fuel consumption - typical Audi.



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