VOLKSWAGEN R GMBH BECOMES VW'S PERFORMANCE BRAND
As BMW has M, now VW has R: it's been officially announced that Volkswagen R GmbH will be the specialist division for VW's exclusive sports models in the future.
Volkswagen AG has moved all the responsibility and expertise for development, implementations and sales of individualized vehicles into VW R GmbH. It's current portfolio includes the new Scirocco R and Golf R, the R Line design packages as well as Volkswagen Exclusive items.
The division was apparently created in response to the increased global demand for customized vehicles with greater exclusivity. Its sporting intentions will be reflected more intensely in the development of Volkswagen R in the mid- and long-term.
The company's headquarters are in Warmenau, near Wolfsburg, Germany, where it employs a staff of more than 350.