At the 80th Geneva Autosalon, Aston Martin presented a new bespoke service; Works Service Tailored and the new DBS UB-2010.
Works Service Showcase
Works Service Tailored is a new service that offers customers of both new and existing Aston Martins, personal tailored options through Aston Martin’s Works Service facility.
Works Service Tailored focuses on fashioning color and materials precisely to customer choice and specification, enabling owners to apply their own personal taste.
Two Works Service Tailored cars are showcased at the Geneva Show; a Magma Red Rapide featuring tailored ‘Cryptic Titan’ fascia and door finishers and a DB9 with Blue Pearl white paint, gunmetal exterior metalwork, Blue Gin Leather and an African Walnut wood finish. Both cars serve as a showcase of what Works Service Tailored can offer to customers of both new and existing Aston Martins. Since the 1920s, Works Service has served as a factory-owned specialist with the experience to care for any post-war Aston Martin or Lagonda. Customers from all over the world choose to have their Aston Martin serviced and cared for by Works Service, who can offer services ranging from ground-up restorations, to modifying and creating bespoke solutions.
DBS UB-2010 Limited Edition
Aston Martin commemorates the tenth anniversary of Dr. Ulrich Bez being appointed as Chief Executive of the company by unveiling the DBS UB-2010 edition. It is a limited run of 40 DBS comprising 20 Coupes and 20 Volantes.
Capitalizing on the new Works Service Tailored service, each DBS UB-2010 has been specified by Dr. Bez and features a unique ‘Azurite Black’ paint finish, a metallic bronze leather with woven leather seat inserts and a ‘Cryptic Titan’ fascia finish.
Each car will have ‘UB-2010’ sill plaques signed by Dr. Bez, together with a final inspection plate after Dr. Bez has signed-off each of the 40 cars.