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BMW Political Badging - Web Exclusive

News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovation.

Mar 31, 2010

BMW POLITICAL BADGING - SHOW YOUR COLORS!

With Great Britain approaching election fever and as the public goes to the polls to vote for its politicians, BMW GB has created a unique way for customers to personalize their cars, depending on their political leanings.

Eurp_1003_01_o+bmw_political_badging+emblems Photo 2/2   |   BMW Political Badging - Web Exclusive

BMW's innovative Political Roundel Attachment Tag (PRAT*) is a limited edition accessory from the BMW product portfolio that comes available in the colors of all major UK parties. Uwe Beanhadde, Head of Made-up Technology at BMW's renowned Forschungs und Innovationszentrum in Munich, said: "We've been working on this innovation for a number of years and see it as a niche with wide appeal. One of the most popular features, sure to strike a chord with the floating voter, is that the roundel can be replaced in a matter of seconds should another party seem more appealing".

News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on customers' wheels.



*Prat, or pratt, is a word commonly used in Britain to describe the stupid people who fall for this clever April Fool's spoof from BMW GB

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