Continental Tire is helping consumers get ready for summer road trips by bringing back its wildly popular GPS promotion.
Running March 1 through April 10, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free TomTom GPS system (purchase price excludes tax, fees and road hazard insurance policies).
"Our GPS promotions have been far and away the most popular and successful promotion," said Travis Roffler, director of marketing, Continental Tire. "So with vacation season around the corner, we're giving consumers the opportunity to literally Go Anywhere."
The new promotion is supported by Continental Tire dealerships nationwide.