72 entrants from 18 countries drove in four different Peugeot HDi diesel cars on 620 miles of normal roads from Paris to Geneva in all weathers. Coinciding with the 2010 Geneva Auto Show, the Peugeot Eco Cup was designed to see if four standard Peugeot HDi diesel models in the hands of everyday drivers could deliver fuel economy to match or beat the official government fuel economy figures.
The best return was a fraction shy of 75mpg and, what is more, this wasn’t in a tiny city car, hybrid or specially-adapted vehicle. It was in a standard production Peugeot five-door 308 HDi 110 model, driven over 620 miles of French and Swiss roads in winter conditions. Even Peugeot’s new seven-seat 5008 MPV returned economy figures of nearly 71mpg US.
Average fuel consumption achieved by the winning drivers (converted to US mpg figures):
Peugeot 308 HDi FAP 110 – 75mpg
Peugeot 207 HDi 90 – 72.5mpg
Peugeot 5008 HDi FAP 110 – 71mpg
Peugeot 3008 HDi FAP 110 – 66mpg
Jon Goodman, Managing Director of Peugeot UK, said: “This project has proved two things; there are many people out there interested in doing their bit for the planet by stretching fuel economy to the max; and this can be achieved in standard Peugeot diesel cars, with our new 5008 seven-seater MPV nearly cracking 71mpg and our 308 five-door family hatch pushing 75mpg. This is a great reminder that, in this dynamic and technology-obsessed industry, genuine environmentally friendly motoring is available right now.”