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TireRack Enhances Websites - Web Exclusive

Customers can navigate through TireRack.com's unbiased tire performance comparisons and more than 150,000 consumer surveys and results

Mar 10, 2010

TIRERACK ENHANCES WEBSITE

As America's largest independent tire tester and resource for tires, wheels and performance accessories, Tire Rack announced new online enhancements to its website designed to make the tire buying experience faster, easier and more efficient.

Eurp_1003_01_z+tirerack_enhances_websites+webpage Photo 2/2   |   TireRack Enhances Websites - Web Exclusive

The new feature allows easier access to TireRack.com's three consumer tire research pages; Surveys, Reviews and Tests. Customers can navigate through TireRack.com's unbiased tire performance comparisons and more than 150,000 consumer surveys and results - the most comprehensive source of tire information in one place under the Tire Research tab. Previously, all three research sections were separate.

"Constantly evolving to provide an easier and more informative tire buying experience is a key focus at TireRack.com," said Matt Edmonds, vice president at TireRack.com. The online enhancement is putting the most sought-after research information at the consumer's fingertips."

A team of 90-plus test drivers (TireRack.com's sales team) tests tires from every major tire manufacturer on the company's state-of-the-art, 10-acre testing facility. The findings are then posted on the Tire Research tab onwww.tirerack.com, where consumers can make an educated decision on a tire purchase. When making a purchase, customers can see how their tire considerations fare under controlled conditions and in the real world.

With more than 150 consumer tire brands sold in the US aftermarket in 2009, TireRack.com continues to strive to be the best one-stop research shop and shopping solution for tires and wheels.

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