BMW of North America has introduced a personalized smartphone application for its Roadside Assistance service in the United States.
BMW Roadside Assistance is included as part of BMW Ultimate Service with every new and Certified Pre-Owned BMW model, and is also available as a per-year subscription for older models.
The free smartphone app, developed in partnership with Allstate Roadside Services, can be personalized by BMW owners and includes new functionality to enhance the BMW ownership experience. Unique to the sport-luxury marketplace, the new app is compatible with iPhone, BlackBerry, and Android operating systems.
Key features of the new app include:
Up to four BMWs can currently be imported to a single installation of the application. Each vehicle can be nicknamed, a unique photo can be associated with the vehicle, plus the VIN and color of each are also stored.
The app is available at www.roadsidemobile.com/bmw