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Mini Introduces Revolutionary Color-Changing Paint - Web Exclusive

Apr 1, 2010

As a market leader in volume vehicle customization, Mini is set to take automotive personalization to a whole new level with a revolutionary paint system that allows owners to change the exterior color of their vehicle as often as they like.

Eurp_1004_01_o+mini_color_changing_paint+car_hood Photo 2/2   |   Mini Introduces Revolutionary Color-Changing Paint - Web Exclusive

The ground-breaking MINIMagic paint system, exclusively available on the Mini Clubman, will give owners the chance to completely change their exterior color in only a few minutes, and with just the effort required to apply a single coat of wax. This remarkable technology is a world first for an automotive manufacturer and the MINIMagic paint system will be available in any of the Clubman’s stunning paint colors, starting this spring.

“The introduction of MINIMagic on the Clubman will transform the way owners select the exterior color of their new Mini since it offers even more options to personalize a Mini,” said Jim McDowell, Vice President of Mini USA . “Gone are the days when our customers need to worry about whether they made the right choice of paint color. With MINIMagic, if they change their mind, or just want a brief transformation for a few weeks, it can now be done as simply as changing a shirt,” he added.

The innovative range of MINIMagic paint finishes are first applied at the production facility in Oxford, UK, as the first stage in a two-part process. All it takes for the customer to activate an on-demand color change is a simple application of the second part of the process – a quick wipe over the painted surfaces with the patented MINIMagic paint polish.

If left alone, the one-month and six-month paint finishes eventually revert to the vehicle’s original paint color, a process that happens in just a few hours at the end of the chosen period.

In minutes, a transformation – from Light Coffee to Cosmic Blue for example – can be completed. The permanence of the color changes can be selected by the customer, with three different second-stage polishes available – one month, six months or permanent.

The Mini Clubman is one of the most customizable vehicles on the market with over 500 exterior and interior color and trim combinations possible, and even the facility to change the interior ambient lighting to match a mood or an occasion. With each individual package and option, it will be possible for customers to literally build a one-in-a-million Mini Clubman.

Professor Lirpa Loof, Head of Exterior Aesthetics and Paint Finishes at Mini USA, said: “MINIMagic will bring a whole new meaning to the concept of car cleaning and restoration. As easily carried out as a wash and wipe, our owners can have a ‘new’ Clubman that is capable of matching any atmosphere or occasion.”

The MINI Clubman with MINIMagic can be seen on the MINI display at the New York Auto Show, held at the Jacob Javitz Center in New York City.

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