PORSCHE CELEBRATES 60 YEARS IN US WITH MUSEUM EXHIBITION
The High Museum of Art in Atlanta has called its latest exhibit "The Allure of the Automobile" and it's sponsored by Porsche (which is headquartered in Atlanta) to celebrates its 60th anniversary in the US.
The exhibit features some of the most rare and spectacular vehicles ever produced. Among the exquisite collectors items is a 71 year-old Porsche design that is considered the precursor to all Porsches - the 1938/39 Porsche Type 64.
This incredible piece is the only prewar Porsche and has never been exhibited outside Germany. It was carefully removed from its perch at the Porsche Museum in Stuttgart and flown to Atlanta for the exhibition that began on March 21 and ends on June 20.
As a focal point of the exhibition, the Type 64 is a unique object in automotive history. It is unlike any other car on display; in fact, it is not actually a car at all, but a hand-built, aluminum shell that represents the essence of Porsche design. Even today, when new Porsches are being developed, designers still look to the Type 64 to remind them of the brand's unique legacy. Porsche is also displaying the 1953 Porsche 550 LeMans coupe, which will be on loan from the private Collier Collection of Porsche in Naples, Florida.
The Type 64 is joined by an iconic list of the world's finest cars from the golden age of automobile design. These include masterpieces by Bugatti, Duesenberg, Jaguar, Mercedes-Benz, Ferrari, Pierce-Arrow, Packard, Cadillac, Tucker and others. This first-of-its-kind presentation traces the evolution of the motorcar from the mid 1930s to the mid-'60s, examining the contrast between American and European design, the influence of decorative arts and the significant changes in automotive styling and engineering before and after World War II.
"Until World War I, most cars had been utilitarian objects for transportation," said Ken Gross, guest curator of the exhibition. "But as tastes and wealth coincided, designers could create and/or customize an automobile's body, dramatically altering its silhouette and decoration and producing artful, one-of-a-kind objects. Lavish and often beautifully trimmed with aluminum, chrome, inlaid wood and lacquer, the streamlined silhouettes of the finest mid-century cars represent prime examples of Art Moderne design." While the first part of the exhibition spotlights the custom coachwork, art-inspired styling, luxury and opulence marked vehicles from the pre-war era, the second segment of the exhibition focuses on how the industry shifted in the post-war years, with the Europeans moving towards smaller, sportier models, while the American manufacturers concentrated on mass-producing cars for a booming economy.
To learn more about the High Museum of Art and the exhibition, visit www.High.org