After partnering with Gumball 3000 Rally in both 2008 and '09, Puma returns as the exclusive sport lifestyle sponsor of this year's rally.
From May 1 through 7, the 3000-mile route will kick off in London and stop in Amsterdam, Copenhagen and Stockholm before making the hop across the pond to Boston. The rally will continue to Quebec City and Toronto before ending in Times Square in New York City. Puma will bring its mix of sport and lifestyle to this high-octane road trip with special events and activations along the way.
For example, Puma will host three cars in this year's rally. Team Puma will feature actress and award-winning recording artist Eve, actor Idris Elba as well as James Bond; co-owner of sneaker shop UNDFTD.
In addition, all 120 cars in the 12th annual rally will be branded with Puma's signature form stripe and iconic Puma logo as part of the Gumball 3000 sticker Kit. Some of the finest and most exotic cars in the world are entered into the rally, and spectators along the way can be sure to catch a glimpse of vehicles from Bugatti, Rolls Royce, Ferrari and Lamborghini.
As part of Puma's involvement in the Rally, it will release two limited-edition sneakers to celebrate the successful partnership. An exclusive SL Street Gumball 3000 will be available at Journey's, Puma Stores, and puma.com. Puma and UNDFTD will also release a limited edition Comp-Star-Gumball 3000. Both shoes will be available in time for the drop of the flag. A special Puma Gumball 3000 tee-shirt will also be available in select US cities where the rally will be visiting, as well as online at shop.puma.com.
PUMA will document its Gumball 3000 Rally experience and share the action on pumagumball.com The site will feature exclusive photos, videos and blog entries as well as event info and special offers. Puma will also release special promotions with Eve, beginning on April 28. Puma and Eve will release a new "word of the day" which will unlock deals for fans redeemable at US Puma Stores and online at shop.puma.com
Fresh off the heels of completing the rally, Eve will make a special appearance at Journeys' 34th St location in NYC on May 7 from 5-6pm to meet fans and talk about her experience during the event.