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Volkswagen Innovation Contest - Web Exclusive

Apr 26, 2010

ENTER VW "APP MY RIDE" INNOVATION CONTEST TO DEVELOP FUTURE INFOTAINMENT SYSTEMS

Volkswagen is inviting designers, programmers, developers and interested users to help develop applications for the Infotainment systems of the future. It's part of the Open Innovation Contest, "App My Ride". With this contest, Volkswagen has become the first car manufacturer to use open innovation for the further development of its products.

Eurp_1004_02_o+volkswagen_innovation_contest+interior Photo 2/2   |   Volkswagen Innovation Contest - Web Exclusive

In the "App My Ride" competition, users can jointly develop new infotainment applications with Volkswagen. A jury of experts will select the winner, whose creativity will be rewarded with special prizes.

"Our aim is to invite the international developer community to take part in designing a future system," said Prof Dr Jurgen Leohold, Head of the Volkswagen Group Research.

Apps have helped to contribute to the smartphone boom. User Generated Content is of central importance to the boom and are made available online by other users. Companies like Apple and Google successfully aid this nearly inexhaustible source of innovation.

Currently, a prototype for Volkswagen's Infotainment system is being developed in which Flash applications designed by different creators can be accumulated. In order to research the potential of apps for vehicle Infotainment systems, Volkswagen is trying to produce the most varied collection of applications possible.

An "innovation community" open to all internet users will launch on May 3rd 2010 for the competition at app-my-ride.volkswagen.com.

Participants in the competition can log in and either load programmed apps or send in their creative ideas for future ones. "The participants are supposed to imagine what the purpose of their ideal Infotainment system is and how it would work, and now they have the opportunity to make it a reality.

At the same time, you can analyze the existing apps on our platform and discuss their design, uses and purposes.

To develop an app, the participants must have the following:
- An idea for an app to be installed in a vehicle
- Graphic design of the user interface
- Programming in Adobe Flash / Flex

The purpose, design and logical construction of the app should be geared towards the possible requirements of drivers and other occupants.

The participant's creativity will be rewarded at the end of the competition. The most innovative application chosen by the "App My Ride" community and a jury of Volkswagen managers and external experts. Besides cash and non-cash prizes worth up to ?14,000, a special prize for students will also be awarded. This involves a placement within Volkswagen Group Research in Tokyo, Shanghai, California or Wolfsburg. Moreover, the winner of the competition can also expect an exclusive trip to take part in an international vehicle presentation, which covers the costs of the flight and hotel.

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