Ford Motor Company is celebrating that start of production of the all-new 2011 Ford Fiesta at its Cuautitlan Stamping and Assembly Plant (CSAP). The plant has been transformed from a truck plant to a car plant to produce the all-new Fiesta for North American markets.
Mexico's president Felipe Calderon, and state's governor attended the event to celebrate the start of production. Eduardo Serrano Berry, president and CEO of Ford of Mexico, expressed, "This year, as Ford of Mexico celebrates 85 years of uninterrupted operations in our country, we feel honored for the trust the corporation has placed in our manufacturing capabilities," he said. "Ford of Mexico has a great team and a strong track record for producing high-quality vehicles, and we are eager to deliver outstanding new cars for an entire continent of customers."
The New Fiesta will be powered by a 1.6 liter DOHC I-4, delivering 120 hp through either a five-speed manual transmission of Ford's new PowerShift sex-speed automatic.
Fuel economy is expected to be 40mpg highway. The Fiesta is also expected to provide best-in-class safety, along with convenience and connectivity with Ford's SYNC(r) voice-activated communications system. 750,000 Fiestas have already sold in Europe and Asia and the model has received a number of awards including a prestigious "red-dot" design award for international product design.