BMW recently announced the new "Ultimate BMW Experience" in Spartanburg, South Carolina.
The program will combine aspects of BMW's Performance Center, The BMW Zentrum and BMW's Manufacturing Plant. Other than actually venturing to Germany, this is your best opportunity to immerse in a completely unique BMW experience.
"Visitors can experience extraordinary driving programs as well as guided tours into previously restricted areas of the plant; and it's all planned by a personal concierge. The Ultimate BMW Experience transcends a traditional interaction by both engaging visitors and revealing the driving pleasure of a BMW," said Bobby Hitt at BMW Manufacturing.
The program starts at $99 and takes place on Mondays, Wednesday and Fridays, consisting of a visit to the Zentrum museum, guided plant tour and a two-hour driving program.
Other offerings in the works including rare vehicle demonstrations, custom driving excursions, unique culinary events and more.
More information is available at www.bmwusfactory.com