Volkswagen has developed a digital magazine as an App specially for the iPad. The innovative digital product, which goes by the name of DAS., is available in time for the launch of the new Apple product in Europe.
The title stands for "Digital Automotive Space". The magazine will be published quarterly in five languages and will be accessible throughout Europe. The App transforms the user into a player who can enjoy the magazine's themes in an innovative virtual reality using the familiar functions of the iPhone.
Five chapters tell stories from the Volkswagen world, making comprehensive use of the iPad's digital potential. The 360? images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg.
In addition, an internet version of DAS. will be published from the end of June. It will then also be possible to integrate content in social networks such as Facebook. Das. Is available from the Apple App Store.