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2010 World Ducati Week - Web Exclusive

Four sun-drenched Ducati days peaked on Saturday when the full program of events climaxed.

Jun 15, 2010


60,000 attend WDW2010

The sixth annual World Ducati Week has ended after four days with a record-breaking attendance of 60,000 motorcyclists. Held at the Misano World Circuit on the Adriatic Riviera in Italy, the celebration - entitled the 'Red Planet Returns' - ran in soaring temperatures from Thursday to Sunday, 10-13 June.

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While Italian Ducatisti made up 60% of the attendance at WDW2010, the remaining passionate Ducati fans traveled from 28 nations and five continents to underline the international appeal of the Ducati brand. Owners from Europe, USA, Australia, Russia and India united with those from Brazil, China, Malaysia and even Gabon and Nepal to celebrate their shared passion and loyalty to the Ducati brand.

Four sun-drenched Ducati days peaked on Saturday when the full program of events climaxed in a spectacular knock-out drag race competition that featured Ducati MotoGP and Superbike team riders aboard Ducati Streetfighters.

True to form, the eight riders - Battaini, Bayliss, Byrne, Checa, Fabrizio, Haga, Hayden and Stoner - put on a fantastic show from the moment they left the pit garages, playing to the crowds that filled Misano's paddock terraces.

World Superbike Ducati Xerox Team rider, Noriyuki Haga won the photo-finish final, just fractions of a second ahead of American former MotoGP Champion and current Ducati MotoGP Team rider, Nicky Hayden. Troy Bayliss was 3rd and Casey Stoner 4th.

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Immediately after the all-star drag race, the riders joined Ducati management on stage before a stunning light and sound show continued the evening's excitement. The packed four-day program provided both entertainment and interaction for the 60,000 visitors, including events on the track and courses in the "Ducati University" presented by Ducati engineers, riders and managers from the Bologna-based manufacturer.

The Mangusta helicopter aerobatics display provided an incredible show in the air, stunt shows, vintage bike shows, motocross freestyle displays, dragsters and race track demonstrations by the Ducati Xerox Team provided the same on the ground.

The event also staged concerts by four Ducati Bands, chosen from a list of local artists submitted in the run-up to the event.

The WDW event has now become so big, it attracts sponsors. These included AMG-Mercedes, which took the opportunity to present its new Mercedes SLK 'Naked', a model inspired by the Ducati Monster.

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During the four days of WDW, a record 400,000 visits were recorded on Ducati's Facebook page and over 60,000 people watched the action moment-by-moment by viewing videos on Ducati's YouTube channel, making it the world's most followed automotive channel that week.

WDW record-breaking numbers over 4 days:
. 60,000 visitors!
. 38 million km covered by Ducatisti to reach Misano
. 21,000 traditional 'piadinas' eaten
. 1.2 tons of sausages eaten!
. 8600 liters of cold drinks and over 50,000 liters of water consumed
. 56000 photographs taken by staff photographers



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