Art in action
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The 2010 Le Mans race saw BMW revive a tradition when it lined up at the start with an elaborately designed Art Car. American artist Jeff Koons had created a BMW M3 GT2 Art Car that really caught the eye.
Unfortunately, the #79 Art Car was forced to retire early, but was driven competitively by Dirk Werner (DE), Dirk Muller (DE) and Andy Priaulx (GB). However, its sister car, the #78 BMW M3 GT2 driven by Jorg Muller (DE), Augusto Farfus (BR) and Uwe Alzen (DE), completed the 24 hour marathon and finished sixth in the GT2 class.
Despite this, Jeff Koons drew a very positive conclusion from the endurance classic at the "Circuit de la Sarthe", as he revealed:
"This race has been a very invigorating experience. It's amazing to see the commitment of all the people involved. The fans sleep in tents and stay awake for far more than 24 hours to celebrate this event. This has me really going, as I understand that it is something truly special for all the people to be here. It's unfortunate that the BMW M3 GT2 Art Car had to retire early, but it's part of racing," said Jeff Koons.
"I would have loved to see the team win, but it wasn't to be. I know how committed they are and how much precision and care they put into their work.
"Everything is a metaphor for human life. If we build machines, it's all metaphoric for our own bodies. These racecars are like gladiators out there. They are performing with full power and full impact.
"This project has felt so special to me, and working on it reminded me of human history. What people experience here is that life doesn't go so much through its physical form, but through the experience that is generated within people."