The Ferrari Store of New York officially opened its doors, unveiling a retail space offering an array of branded apparel and lifestyle products. The 200sqm space is dedicated to the Ferrari Store and sits next to the Ferrari Showroom. It is situated on the corner of Park Avenue and 55th Street, with windows on Park Avenue.
The New York store is the 37th store worldwide to open. A private event for Prancing Horse friends was held yesterday evening, where Hollywood actors Zach Braff, Kiera Chaplin, Justin Theroux along with fashion designer Prabal Gurung and a host of New York's elite turned out to celebrate the occasion.
On display was a 1959 250 California and a 1984 GTO, together with the current product range: the brand new 458 Italia, Ferrari California, 612 Scaglietti, and 599 GTO.
The Ferrari Store aims at becoming a strong attraction for the Ferrari brand as it pays homage to its 60-year history of racing and luxury. A wide glass facade attracts passers-by with videos and graphic panels, allowing clear views inside the store. Visitors can discover a wide range of Ferrari products from lifestyle and collections dedicated to Formula 1 and GT enthusiasts, children and collectors. Miniatures and models from each era, a display case showcasing a crankshaft, valves and a piston, and the Cavallino collection of accessories and sportswear adorn the space. The NYC store joins Los Angeles, San Francisco, Honolulu, and Miami with Ferrari outlets. Worldwide, it joins those in Milan, Rome and Venice, London, Barcelona, Athens, Kiev and Dubai, to name a few.
The Ferrari Store development program includes plans to bring the number of openings to more than 60 over the next two years in Europe, America plus the Middle and Far East.