Nitto Tire recently launched its new interactive tire selector. Unlike traditional selectors, consumers can find the right tire based on their car, wheels, driving conditions, and desirable tire attributers like wear, noise, and comfort.
Instead of simply inputting the year and make of a car, consumers can now choose from factory replacement, plus-sized aftermarket wheel or staggered wheel selections.
When inputting selections, the program rearranges ideal selection in real with every change in preference order. In addition, product information is available for each tire on display. "When we looked at other tire look-up programs, many didn't give the consumer enough product information to make an educated decision," said Stephen Leu, a marketing representative at Nitto Tire. "We want our new tool to enable and assist our consumers to select the right product."
The new selector can be found at NittoTire.com/TireSelector