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Honda CBR1000RR Work of Art - Web Exclusive

The Honda CBR1000RR "Fireblade" has been transformed into a work of art in a unique 'suspended' window display in the famous Selfridges department store on Oxford Street in London.

Jul 12, 2010

The Honda CBR1000RR "Fireblade" has been transformed into a work of art in a unique 'suspended' window display in the famous Selfridges department store on Oxford Street in London.

Eurp_1007_01_z+honda_CBR1000RR_work_of_art+display Photo 2/2   |   Honda CBR1000RR Work of Art - Web Exclusive

The artist's window display features a Honda CBR suspended from one side of a set of scales. It's balanced by a fully disassembled Fireblade on the other side, with its hundreds of parts hanging individually on wires.

The display occupies the prestigious double aspect Wonder Room feature windows, on the corner of Oxford Street and Orchard Street, and is the focal point of a wider five-window display by up-and-coming artist, Kyle Bean.

The display theme is 'The Conservation of Mass', with the displays cleverly and highlighting how matter cannot be created or destroyed, only transformed.

This eye-catching display certainly turned heads and attracted crowds outside the windows as the team undertook a 'live installation'. The Selfridges windows are viewed by more than 125,000 people each day.

The artist won a competitive pitch for the window display at Selfridges. The store was recently voted the world's best department store and attracts over 20 million visitors each year.

Kyle's vision for the largest of his five window display was for an object that was minimalistic but had bold presence, would create intrigue by being out of its context, as well as being stylish and compact, yet made up of many parts - and a motorcycle was his obvious choice.

Kyle commented, "A motorbike ticked all the boxes for what I wanted to achieve for the largest of the five window displays. The CBR is such an iconic machine worldwide, so working with Honda was the only way I wanted to go. Seeing the whole installation in the windows is a dream come true and it's inspiring to see my original idea actually become reality and inspire others who see it."

The display can be seen in the Selfridges windows until the end of August, although a video of the intricate build-up of the display can also be viewed on the HondaUKMotorcycles YouTube channel.

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