As part of its involvement in Europe's biggest AIDS charity event, Mini was able to enlist three style icons for the design of its coveted Life Ball Minis: Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection's award-winning Women's Creative Director Francisco Costa, are all doing their bit for this good cause. Mini provided each designer with their favorite model, on which they bestowed their own individual stamp. These collector's items will be auctioned at the amfAR Gala in Vienna on 17 July, with proceeds going to amfAR, the Foundation for AIDS Research.
Belgian-born US fashion designer Diane von Furstenberg demonstrated her creativity on the Mini. The result is a car that creates a big splash of color on the road. The red Mini is sprinkled with colorful lips that also kiss the rear windows. The roof and wheels create a contrast in pure white, and the hood is adorned with the designer's initials. "Life is love, love is life! I wanted to create something that celebrates life and reminds us of the importance of health. The red color of the Mini expresses the awareness of HIV/AIDS, the lips represent Diane von Furstenberg. This car is bursting with life and love," remarked the fashion icon.
New York fashion designer Kenneth Cole set to work on a Mini Convertible. He created a gleaming silver jewel made of fine, brushed metal. The striking body is covered in studs, which are also reflected in the interior. Says the designer of his Life Ball MINI: "In our collection we always aim to bring fashion and function into harmony. And that is precisely what the Mini Convertible stands for. It is at once an elegant and functional car. We designed the body in brushed metal, in line with our autumn/winter accessories line, and lent it our signature. We hope the Mini will give pleasure to followers of fashion and auto fans alike and command a high price in the amfAR auction."
Calvin Klein Collection's Francisco Costa lent his artistic touch to a Mini Countryman. This car is a fashion understatement in matte black. In self-assured minimalist style, each of the front doors bears the hallmark signature of the Calvin Klein Collection in reflective black rubber.
This year Mini marks its tenth successive involvement in Europe's leading AIDS charity event. The 18th Life Ball will be held in Vienna on 17 July 2010, a hot spot that will once again draw celebrities from around the world. This flamboyant and extrovert event flies the flag for tolerance and solidarity, providing Mini with the perfect platform to highlight its social-political commitment. Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group.
This year's Life Ball takes place against a special backdrop, being held to tie in with the 18th International Aids Conference that opens in Vienna the next day. On 17 July, not only will Vienna's City Hall and City Hall Square be dedicated to the red ribbon cause, but the Burgtheater will embrace it as well with its Red Ribbon Cotillion Summer Ball, and even the Austrian Parliament, which hosts the amfAR Gala.