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Rolls-Royce Bespoke Program - Web Exclusive

Jul 7, 2010

A four-person picnic set finished in polished aluminum, veneer and leather is the latest commissioned feature to be brought to life by the in-house Bespoke design and engineering team at Rolls-Royce Motor Cars.

Eurp_1007_01_o+rolls_royce_bespoke_program+lugage Photo 2/5   |   Rolls-Royce Bespoke Program - Web Exclusive

It is just one of around 100 new personalized engineering bespoke features that have been developed at the Goodwood facility in the last 18 months.

"Bespoke is the jewel in our crown, the perfect complement to our luxury product line-up," explained Torsten Muller-Otvos, Rolls-Royce Motor Cars CEO. "Customers expect a Rolls-Royce Phantom to be tailored to their individual desires, and our team of talented designers and craftspeople are more than happy to deliver."

When Rolls-Royce customers commission a Phantom, they demand more than just a list of standard features and options. Fulfilling that need for personalized service falls to the Bespoke program.

Bespoke includes the development of anything from the most understated feature such as personalized tread plates, contrast stitching and seat piping, to a bold expression of a customer's desires in the form of personalized veneers and unique exterior paints. Then there are stunning creations like luggage, glassware and the opulent picnic set, all designed in-house. The program is run by a small team encompassing design, engineering, manufacturing and sales. In 2009, Bespoke reached record levels - 75% of all Phantoms included some element of Bespoke, compared to around 50% of cars delivered five years ago. Virtually every Phantom sold in the Middle East features commissioned bespoke elements. "We always endeavor to surpass the expectations of our loyal and discerning clientele," added Thomas G Jefferson, Bespoke sales manager. "Through strong relationships with our dealer network, the Bespoke team's aim is to create cars as unique and individual as the clients themselves."

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