Super Street Network

 |   |   |  Audi Robots Displayed In Art Installation - Web Exclusive
Subscribe to the Free
Newsletter

Audi Robots Displayed In Art Installation - Web Exclusive

The powerful light heads attached to the synchronized mechanical arms make use of LED technology from the Audi R15 TDI.

Aug 23, 2010

The London Design Festival invited Clemens Weisshaar and Reed Kram to design this year`s Trafalgar Square Installation in Central London. Their project entitled Outrace empowers the general public to take control of eight large-scale industrial robots on loan from Audi's manufacturing line that will descend onto London's most public square. Both visitors to the square and a global web audience can send large scale three dimensional light messages through the installation via www.outrace.org on 16-23 September 2010.

Eurp_1008_01_o+audi_robots_displayed+full_view Photo 2/2   |   Audi Robots Displayed In Art Installation - Web Exclusive

Outrace is a temporary production facility for writing holographic messages. Visitors to Trafalgar Square and the remote global public can take control over eight magnificent robotic tentacles by logging onto the project website and broadcasting a short text message, which is then ingeniously transcribed as real-time light traces.

The powerful light heads attached to the synchronized mechanical arms make use of LED technology from the Audi R15 TDI racecar, winner of this year's 24h of LeMans. The heads trace letters in the air with spectacular precision and elegant determination. As a user's message is drawn, the light trace is simultaneously recorded through a system of high definition, long-exposure cameras, encoded as a video and relayed back to be shared across social media.

Weisshaar and Kram allow visitors a glimpse into Audi's 21st century automotive manufacturing processes by relocating technology from its everyday context behind factory walls to London's most public square. Within our midst the robots become mighty ambassadors from a foreign land that produce the goods we use and the cars we drive. The designers and programmers of Kram/Weisshaar, renowned for their work with the latest technology, spent nearly three months with a team of Audi automation and robotics experts developing the systems driving Outrace.

Outrace will operate daily 16-23 September during the London Design Festival in Trafalgar Square.

Over the last ten years, Trafalgar Square has become a platform for innovation and experimentation in the arts, with its famous fourth plinth becoming a setting for a sequence of contemporary artworks by Anthony Gormley, Thomas Schutte and the square itself for Installations by Tom Dixon and Jaime Hayon during the London Design Festival. This year's installation looks to challenge the notions of technology and media that have swiftly become part of our daily lives with a project unlike anything ever seen on the Square before.

BROWSE CARS BY MARKET

MORE FEATURES

Paul the Apostle wasn't necessarily talking about K-series-swapped Integras when he spoke to the Corinthians, telling them to "race to win."
Aaron BonkNov 20, 2018
As a general rule of thumb, most Ferrari owners leave their cars untouched in an effort to protect their resale value. But Ryan Dandurand isn't like most Ferrari owners
Jonathan WongNov 19, 2018
For 70 years, the Abarth emblem has been intimidating competitors in its various incarnations as a race car and performance road-car builder.
ManufacturerNov 19, 2018
Toyota has revealed TRD versions of the 2020 Camry and Avalon sedans
Kelly PleskotNov 16, 2018
Preview the Super Street January 2019 edition - the Red Issue - with the perfect MR2, K24 DC2, custom widebody FD3S, 500hp+ Evo IX, RB25 S14, 355 Berlinetta, and more!
Bob HernandezNov 16, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP