Actress Uma Thurman and a famous verse from William Shakespeare's The Tempest - "Such stuff as dreams are made on" - feature in the new Alfa Giulietta advertising campaign currently being aired in the UK.
In the advertisement the star of Pulp Fiction and Kill Bill is said to epitomise the character of Giulietta, a car that 'knows' how to be agile in the toughest situations, yet also relaxed and comfortable on everyday roads.
Playing on the similarities between Uma Thurman and the Giulietta, the Thurman's personality is reflected in the features of the car, and ultimately merge as one.
The Shakespearean quote from The Tempest used in the advertising campaign as a creative theme, and receives a modern interpretation of its original meaning. In Alfa Romeo's case, it confirms the feeling and mood that the advertisement reinforces - that the new Giulietta is a car that would seem to be a dream but is, in fact, a reality.