The 2010 Pebble Beach Concours d'Elegance raised more than $1 million for charity for the fifth consecutive year, bringing the total of charitable donations throughout the event's history to more than $14 million.
Primary Concours charities include United Way Monterey County, Pebble Beach Company Foundation, and Boys & Girls Clubs of Monterey County.
The 60th annual event, conducted August 15 at The Lodge at Pebble Beach, also included an Opportunity Drawing that ended in spectacular fashion. It began with a generous offer by The Tonight Show host Jay Leno. He invited the audience to tour his garage and attend The Tonight Show if they made an on-the-spot donation of $1000 to benefit the Boys & Girls Clubs of Monterey County. Spectators flooded the stage, raising more than $50,000.
Entrants and judges, volunteers and spectators all contributed to the total, and Pebble Beach Auctions donated a portion of the proceeds from sales of a slot model of the Pebble Beach Road Race course and the 2010 Pebble Beach RetroAuto poster painting. Generous sponsors of the Concours donated cars, watches, and jewelry as prizes for the Opportunity Drawing to benefit the following local charities: Animal Friends Rescue Project, Boys & Girls Clubs of Monterey County, Community Hospital of the Monterey Peninsula, Court Appointed Special Advocates for Children (CASA), Kinship Center and Natividad Medical Foundation.