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Aston Martin Cygnet Production Confirmed - Web Exclusive

The Cygnet is a tailored fit solution for the city that will help drive Aston Martin into the future.

Oct 11, 2010

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Aston Martin has confirmed that the Cygnet luxury city car - originally shown as a concept car in March - is to go into production in 2011 at the company's Gaydon headquarters in Warwickshire, UK.

The Aston Martin Cygnet is a city car based on the Toyota iQ that sets a new benchmark for compact luxury, building on nearly a century of experience building high-performance sports cars.

Cygnet demonstrates Aston Martin's commitment to innovation and integrity.
"It is time to think differently," said Aston Martin CEO Dr Ulrich Bez. "Whatever we do, we do right. If we do performance, we do performance; we don't downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.

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"Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality."

Cygnet expresses a simple but fundamental idea: in the modern city, scale equates to speed and freedom. At just over 9ft long, the Cygnet gives the driver a new dimension of freedom, able to slot into gaps in traffic, exploit the smallest parking spaces, consume the least fuel and emit the lowest emissions, all while delivering exceptional levels of quality and comfort.

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With an almost unlimited palette of materials, colors and textures, each hand-finished Cygnet will be truly unique, a personalized space within the city.

Cygnet is a product of Aston Martin's unrivalled experience in craft, technology and design. The future city will present a very different luxury brand landscape, as social change and legislation increases the division between urban and anti-urban product categories. With the Cygnet, Aston Martin will be at the forefront of these changes, ensuring the company's enduring brand image will continue to prosper in new market conditions.

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Dr Ulrich Bez continued: "The Cygnet was designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality."

The Cygnet is a tailored fit solution for the city that will help drive Aston Martin into the future.

Further details on the Aston Martin Cygnet including pricing and specification will be announced later this year.



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