Aston Martin has again been named the coolest brand, winning the prestigious accolade for a remarkable fourth time in five years.
Since it was established in 2001, the CoolBrands initiative has sought expert opinions from an eclectic panel of creative industry specialists and consumers, defining which brands combine desirable products with a dynamic, innovative public image.
Once again, Aston Martin topped a poll, which included leading contemporary design-driven brands, including Apple and Bang & Olufsen, as well as other automotive brands.
The top 20 list presents an eclectic mix of new technology and design and engineering classics, a perfect illustration of how Aston Martin's global image fuses tradition and modernity. Aston Martin was also voted the top automotive brand, surpassing other luxury and specialist manufacturers.
The judging process involved an assessment of some 10,000 brands, which are whittled down to 500 'CoolBrands', from where the ultimate top 20 is compiled.
The past decade has seen Aston Martin transformed from a small-scale manufacturer of specialist sports cars to a major international force in both road and racing cars. And while it continues to build and develop and fascinating series of sports cars, including it new four-door model and an upcoming mini hatchback, it's probably the brand's association with James Bond movies that continues to keep it in the top 20!