You are no doubt familiar with BMW’s current “Joy” TV commercials, and now it has crossed over into a new BMW clothing collection. BMW JOY encompasses high-quality T-shirts and polo shirts, trendy sweaters, pullovers and hoodies, jackets and high-end accessories.
The collection was designed to tell the Story of Joy with exuberance and engaging dialog. It is said to demonstrate BMW dynamism in fantastic colors, permits a range of combinations, and has unexpected details that create a joyous mood.
The T-shirts in the BMW Collection broadcast their message loud and clear – and with style: “Joy Never Says Never” is printed on these tees for men, women and children. And you can read the statement once again on the neck, where it is discretely woven into a cotton ribbon around the collar. This fine detail is not only incorporated into the T-shirts but into all of the clothing in the collection.
The JOY polo shirts with concealed buttons are perfect for anyone who loves the sporty BMW look and doesn’t like to skimp when it comes to design and quality. High-quality cotton makes them pleasant to wear, whereas the contrasting colors on the inside of the collar, the collar, and in the decorative stitching give the shirts a dynamic elegance.
The casual sweat jacket has a furry hood, which is adjustable using a woven band. With big JOY lettering on the chest, stylish knitted pullovers offer the perfect his-and-hers looks. The complementary V-neck and zip collar are an added touch.
Even if it’s bitter cold, you will be overjoyed to have this ladies’ down jacket as part of your wardrobe. Generously lined with feathers and with a large hood, breathable and wind/water resistant – it will keep you cozy right through the winter. Fashionable fitted-cut seams and white piping around the hood and zipper make this jacket a cheerful and snuggly eye-catcher. And, of course, it comes with a promise of JOY – printed on the back.
Joy for life: accessories with the JOY factor
Take your luggage in style with the BMW Collection’s JOY messenger bag. The messenger bag safely accommodates all conventional 17-inch laptops, with extra compartments for organizers, phones, and tickets. Embroidered JOY lettering decorates the side.
With the JOY backpack, travelers can shoulder their load with ease. Intelligently conceived compartments with fleece lining and zip closures accommodate your laptop and travelling office. We’ve even thought of a specially insulated drink compartment. A padded back and special ventilation system ensure that it’s extremely comfortable to carry. Also: there’s a BMW badge and JOY lettering on the front.
Enjoy flying? Then this JOY trolley case should be your preferred travelling companion. Compact dimensions suitable for use as cabin luggage, but with spacious stowage that allows you to pack for an entire weekend. With telescopic handle, quite rollers, it further expands with a zipper if you’re taking along a bit more. The JOY manifesto on the inner lining reminds you of the joys of travelling. All luggage is supplied with our exclusive “Joy Travels In Style” bag tags.
“JOY” from the BMW Collection is available from selected BMW dealerships and on the Internet at www.bmw-shop.com