DMack Tires, the Chinese motorsport tire manufacturer, has been appointed as an authorized tire supplier to the 2011 FIA World Rally Championship (WRC).
After technical scrutiny by the FIA, DMack was named as one of two tire manufacturers sanctioned to supply next season's world rally crews.
DMack will join Michelin as an authorized supplier to the world's top rally series. It aims to supply privateer teams and support category competitors by offering strong, durable tires at affordable prices. The pricing structure will allow drivers on a limited budget to take advantage of a product offering high levels of performance and durability with the option of on-event expertise and technical support.
The FIA sporting regulations for 2011 encourage new tire manufacturers to enter the WRC, so DMack has taken full advantage. The technical rule changes make it more achievable for a new tire manufacturer to reach the required standards and enter the world rally championship.
DMack Tires are manufactured by Shandong Yongtai Chemical Group in its state-of-the-art facility in Dongying, China where more than 22000 tires are produced every day for global distribution.
Ongoing evaluation of the WRC range is being conducted in China and DMack WRC gravel tires will be available for competitors and teams to test from the end of October onwards.
Dick Cormack, DMack Tires Motorsport Director, said: "This is a golden opportunity for DMack Tires to enter the FIA World Rally Championship and the supremely competitive challenges and excellent brand exposure it has to offer. We studied the FIA's new regulations for 2011 and decided to make a proposal. Technically, the new regulations are very achievable for a new manufacturer and we based our proposal on bringing a strong and durable product to the championship - we also wanted to help encourage more entries into the events by offering a two-tier pricing structure. Ongoing testing of the WRC tires is taking place at our research facility in China and in the hands of our test-driver Mark Higgins. As the first Chinese tire manufacturer to enter the WRC, we see the opportunity to take the DMack and Yongtai brands to a whole new level.''